MRR (Monthly Recurring Revenue)
Monthly Recurring Revenue (MRR) is the predictable revenue a subscription business expects to receive every month. It normalizes subscription revenue to a monthly basis regardless of billing frequency.
Key Details
- Calculated by summing all active subscription values normalized to monthly amounts
- Core SaaS metric used for forecasting, valuation, and operational planning
- Tracks components like new MRR, expansion MRR, contraction MRR, and churned MRR
- Requires proper reconciliation between billing systems and recognized revenue