ARR (Annual Recurring Revenue)
Annual Recurring Revenue (ARR) is the annualized value of recurring subscription contracts. It represents the yearly revenue a business expects from its current subscription base.
Key Details
- Calculated as MRR multiplied by 12, or by summing annualized contract values
- Primary metric for enterprise SaaS companies with annual contracts
- Distinguishes between contracted ARR (committed) and actual recognized revenue
- Used by investors and analysts to value subscription businesses